This coming weekend, I will depart for Atlanta, Georgia and attend the annual Sotheby's International Leadership Conference at the Ritz Carlton Hotel. At the conference, I will be surrounded by owners and leadership teams from nearly all of the 512 Sotheby's International Realty offices worldwide in order to better understand the challenges that offices are faced with today, as well as to build and cultivate relationships from some of the most successful people in the industry.

Since the founding of the Sotheby's auction house in 1744, Sotheby's has become a household name for marketing many of the world's most valuable and prestigious possessions. The Sotheby's International Realty organization began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary luxury real estate throughout the world.

Memories, relationships, treasured possessions - homes are repositories of the things that matter most. To market a distinctive home requires uncommon knowledge and resources. In the Sotheby's International Realty local brokerage offices, sellers and buyers alike can find representatives experienced in offering exceptional homes. Our sales associates understand that a home, regardless of its price range, reflects the incalculable value of the life within.

I have already witnessed the power the Sotheby's brand has for marketing exceptional properties. The beauty of Sotheby's is that no matter where in the world you go, people recognize the brand and immediately associate it with the word "exceptional." The Sotheby's International Realty network doesn't need a "fine homes" or "exceptional properties" division that you will find at any other franchised brokerage because the Sotheby's brand itself is the only one true global real estate brand and the leader in marketing exceptional properties.

Myself and the Black Rock Properties Group looks forward to sharing and implementing the tools we bring back from Atlanta.

Cheers,

Scott Chesrown